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Can A Simple Bus Ride Spark Innovation?

Posted on Mar 13, 2012

Although not payments specific, a video posted on TechCrunch can help entrepreneurs imagine the small things they do every day that really have an impact on our business ecosystem.

Earlier this month, a busload of entrepreneurs loaded up for a four-day trip to South by Southwest Interactive. They formed groups and developed startups, which they'll debut at the conference. This video shows day No. 2 of the trip where the team is (mostly) hard at work.

Here are a few of the startups the group is working on:

  1. Cerealize, a service that lets you create and customize your own healthy cereals and boxes.
  2. Expensiev, a receipt-management system that brings paper receipts into the cloud.
  3. Jeli.co, a location-based plotting tool for storytelling within communities.

As a native Texan, I am thrilled at how the SXSW event has expanded from music to be an event focused on all types of innovation, said Leilani Doyle, vice president for marketing for US Dataworks. At our company, we are always looking for ways to innovate, but after watching this video, I think we need a road trip.

Source: TechCrunch, March 2012