Don't pick up the phone to order a pizza. Just tap a refrigerator magnet.
That's what a pizzeria in Dubai is pitching to customers with a pizza box-shaped magnet that orders a hot pie with a single tap.
The VIP Fridge Magnet is preset to order a pizza online and connected to the Internet via the Bluetooth connection on a smartphone, according to an article at Mashable. The pizzeria, Red Tomato Pizza, then sends a confirmation text and delivers the order.
Pizza companies have used technology to make ordering easier before. For example, Domino's has an app that lets users place, customize and pay for an order with a few taps.
The magnet certainly has a distinct marketing advantage, notes a payments processing expert at US Dataworks. It's right on the refrigerator to greet you after you discover that there isn't anything to eat in the house.
Refrigerators seem to be in the spotlight for embracing the web, the Mashable article points out. Samsung recently introduced a refrigerator that tweets, plays music and displays your Google Calendar. And LG has announced a new line of smart appliances, including a refrigerator that will help you maintain your diet and send notifications when you run out of certain groceries.
Source: Mashable, March 2012