A payments processing company has unveiled a brand campaign that promises to put people at the center of its business.
TSYS launched its People-Centered Payments initiative because it reflects the company's higher calling to improve the lives and businesses of people around the world through payments, according to a news release at Business Wire.
The Georgia-based company handles 38 million transactions a day worldwide in markets across the U.S., Europe, Africa, the Middle East and the Asia-Pacific region.
Philip W. Tomlinson, chairman and CEO of TSYS, said the company has a responsibility to place people at the center of its business.
As a result, we have made it a priority to think of smarter solutions, build big ideas and discover new capabilities, Tomlinson said in a statement at Business Wire. By putting people at the center of every decision we make, we know we can improve lives. Ultimately, we believe payments should revolve around people, not the other way around.
A payments process expert at US Dataworks thinks the real test will come with execution.
Most likely, TSYS will be restricted to following very established practices and conventions not to mention fees, of course in processing payments.
If the company truly wants to have people-centered payments, it will need to make a dent in one of those areas, according to the expert.
There's no doubting that TSYS processes a lot of payments. But any time a company faces that type of diversity in customers, it's a real challenge to have a people-centered business.
Source: Business Wire, March 2012