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PayPal's Shopping Showcase Woos Major Retailers

Posted on Feb 10, 2012

All Things D recently published an interesting photo slide show about the ecosystem PayPal is trying to create for its mobile payments option.

According to a column on All Things D's website, PayPal's San Jose headquarters is now home to the company's brand-new Shopping Showcase, a large and elaborately designed set up to woo retailers into adopting its mobile payments services.

Technology writer Tricia Duryee visited the showcase and described several realistic-looking facades, including a hardware store, a cafe, a grocery store and a clothing retailer.

In each section of the showcase, she says, PayPal demonstrates how it uses a mix of new technologies, offers and loyalty programs to make it faster and easier to pay and stay engaged with the retailer. The payments giant is piloting some of the programs in the showcase at Home Depot stores in the San Francisco Bay Area.

This showcase idea is a fantastic approach because in order to be successful, payment options must reach critical mass, have widespread retail acceptance and have easy user interface.

I am currently working on a project to update our company's demo room and I only wish this setup was in my budget, said Leilani Doyle, marketing expert at US Dataworks. I especially love the Shopping Showcase that PayPal put together. Talk about demo room envy.

You can see the complete 19-picture slide show here.

Source: All Things D, February 2012